The more informwation you have about your marketing efforts, the better you can target the right people with the right content. And your CRM is crucial to the implementation of your entire plan. CRM monitors your prospects and current customers by tracking their behavior and experience. From there, you can evaluate this information and look for key patterns, such as which pieces of content are most engaging to your audience and which types of outreach materials are most engaging. Think of CRM as another tool at your disposal to track your marketing effectiveness. By identifying exactly what motivates people's actions, you can redouble your efforts to deliver the most impressive results and create content that can be more useful to your potential customers.