Every tool that helps your sales team is a good tool, and your CRM is one of the best. CRM creates efficiency that your sales team can use to focus and ensure that it focuses where it matters: sales. Use CRM to create tasks and automate follow-up and email campaigns so that your sales team doesn't run them efficiently. In addition to opening up time in their schedules for everything else on their to-do list (which in turn allows them to manage their time better and sell more products to more leads), it also unloads imaginary processes and protects against errors. The result is not just more sales, but more efficient sales.